市场营销专业毕业论文--电子商务对浙江外贸服装行业的影响分析.docVIP

摘 要：中国作为服装产业的制造大国，其发展史是紧随改革开放的历程的。纵观传统服装业的发展，具有规模大、产量大、水平低、结构差的四大特征。而随着市场经济体制在我国的确立和完善，加之全球经济一体化趋势的加剧。我国外贸服装企业越来越多的借助和利用现代信息技术手段来促进企业的发展。电子商务就是这种背景下应运而生的产物。本文首先对电子商务和传统贸易进行了概念的界定，以便明确本文的研究范畴。进而对浙江省服装行业的发展现状进行了介绍，并重点分析了外贸服装行业目前的状况及发展趋势，并指出电子商务对外贸服装行业发展的影响。最后就电子商务对外贸服装的具体影响展开了详细的讨论，并指出浙江省外贸服装行业如何应对这种改变和发展，这对促进行业发展，提高服装行业的竞争力，都具有现实意义。 关键词：浙江；电子商务；服装外贸；对策 Abstract: China as apparel industry of manufacturing power, its development process of reform and opening up is followed. Throughout the development of traditional garment industry, with large scale and big capacity, low level and structure of poor four characteristics. But along with the market economy system in our country the establishment and perfection, value trend of global economic integration intensifying. Our country foreign trade clothing enterprises more and more borrowing and using modern information technology to promote the development of the enterprise. E-commerce is this background product came. This paper firstly on e-commerce and traditional trade the definition of the paper to clarify that the research category. Then on zhejiang clothing industry development present situation are introduced, and emphatically analyzes the foreign trade clothing industry on the present situation and development trend, and points out that e-commerce on foreign trade clothing industry development influence. Finally on e-commerce on foreign trade clothing of concrete influence on a detailed discussion of zhejiang province, and points out that foreign trade clothing industry how to deal with the change and development, this to promote industry development, enhance the competitiveness of the clothing industry, has practical significance. Keywords: ZheJiang; E-commerce, Apparel trade; countermeasures目 录 一、绪 论 1 （一）选题背景 1 （二）研究意义 1 （三）发展现状 2 二、电子商务与传统贸易含义概述 2 （一）概念的界定 2 （二）电子商务与传统贸易的关系 3 三、浙江省服装外贸行业现状分析 4 （一）浙江服装行业发展现状 4 （二）浙江服装外贸行业发展面临的机遇和挑战 6 四、电子商务对浙江省服装外贸行业的影响 7 （一）电子商务对服装外贸行业竞争力的提升 7 （二）电子商务对服装行业带来的新挑战新要求 8 五、浙江地区服装