论品牌形象设计在中低档餐馆改造中的应用.docVIP

论品牌形象设计在中低档餐馆改造中的应用 专 业 名 称： 艺术设计 作 者 姓 名： 论品牌形象设计在餐饮连锁店中的模式探索 摘 要 随着中国经济的迅猛发展，国内的餐饮业日趋壮大。餐饮业成为扩大内需、增加就业的重要行业。餐饮企业的数量不断地增加餐饮企业与企业之间竞争被提升到了另一个高度。价格竞争质量竞争品牌竞争。通过高效的品牌传播，创造和传递品牌价值，树立餐饮企业的品牌形象。品牌在品牌竞争时代，对于餐饮企业来说是至关重要的。餐饮品牌连锁店餐饮品牌产品的一部分消费者直接接触的就是餐饮连锁店，离开了餐饮品牌连锁店，那么消费活动将无法开展。所以品牌连锁店 Chinas rapid economic development, the local restaurant industry set up. Restaurant industry becomes the expansion of domestic demand, the increase of the important industry employment. The number of food and beverage enterprise of continuing to increase， make catering enterprises and competition between enterprises was promoted to another level. Restaurant industry from price competition，the quality competition to the development of the current higher level of brand competition. Through the effective brand spread, create and transfer the brand value, and set up the food and beverage enterprise brand image become inevitable trend. The brand image design, brand competition in time for catering enterprises is most important. At the same time catering brand chain become part of the product brand catering. Consumers’ direct contact is chain restaurants, leaving the restaurant brand chain, consumption activities will be unable to carry out. So the brand of the models in the chain exploration is of practical significance. Through the investigation of Linyi catering market, I found at present in linyi catering market of cheap restaurants have no sound brand image, restaurant development mass backward to the needs of the brand characteristic. For a cheap time will tell, the catering enterprises to strengthen, improve alive and can continue to brand image has become a key. On this basis, I will take Nong jia Chao jiwang as an example, carries on the brand image design and build, separately from the brand positioning, the brand culture, brand design and brand management these four aspects, figure out friends of home such a new brand image. In the original inheritance catering enterprises on