国际市场营销课件之产品策略参考资料 203AC尼尔森—个人润肤产品市场.pptVIP

Skin Moisturizing Updated to Jan/Feb2003 Agenda Skin Moist. Body Market Overview How XX Milk Help Brand Sales Share Gain BBKids Cream, XX Cream Launch Evaluation Explore Skin Moist. Sachet Opportunity Skin Moisturizer Sales Trend, NationalMarket Growth Accelerated; Value Also Outgrew Volume Product Segment Sales Growth, Nat.Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body Deflated XX Body Volume Sales Trend by VariantMilk Did Help XX to Gain Sales In Passing Winter Season vs YA Body Top 10 Brands Volume Share ChgSlower Growth Rate Cost Us Slightly Lo