国际商务管理 Topic 3-4.pptVIP

Topic 3 Business Objectives Time arrangement: 2 periods Aims: To learn six types of business objectives and their importance To master some useful phrases and expressions concerning business activity in English Key words and phrases 1. business objectives 2. shareholders 3. survival 4.growth 5. sales revenue maximization 6. profit maximization 7. managerial objectives 8. social responsibility 9. delegate 10. social status 11. sacrifice Definition of Business objectives Business objectives are the goals of a business--- what the business wants to achieve. All business have their own objec