国际商务管理 Topic 5.pptVIP

Topic 5 Strategy and Strategic Planning Time arrangement: 2 periods Aims: To learn the definition of strategy, the process of strategic planning and the contingency plans in crisis managerment. To master some useful phrases and expressions concerning business activity in English 1. strategy 2. strategic planning 3. functional strategy 4. business level strategy 5. corporate strategy 6. crisis strategy 7. contingency plans 8. image problems 9. simulation 10. role play 11. SWOT 12. scope 13. resource deployment 14. synergy 15. distinctive competence 16. differentiation差异化 17. diversificatio