国际商务管理 Topic 7.pptVIP

Topic 7 Competition and Business Time arrangement: 2 periods Aims: To learn four models of market structure and Porter’s five forces analysis. To master some useful phrases and expressions concerning business activity in English Key words and phrases Competition Local markets National markets International markets Market structure Perfect competition monopoly Oligopoly Monopolistic Price war Promotion costs Five forces analysis model Substitute products Bargaining power Rivalry 竞争、竞赛 Differentiated product 有区别的产品 Entrant 加入某行业的人/公司 Incentive 刺激、动力 Innovation 创新、革新 Definition of com