非对称信息下供应商和零售商的博弈关系的研究毕业论文.doc

毕业论文 非对称信息下供应商和零售商的博弈关系 的研究 RESEARCH ON THE GAME RELATIONSHIP of SUPPLIERS AND RETAILERS UNDER ASYMMETRIC INFORMATION 指导教师姓名： 申请学位级别： 学 士 论文提交日期： 摘 要 本文运用经济学与运筹学知识，结合委托代理理论与博弈论相关理论，研究非对称信息下供应商与零售商的博弈分析。 供应商与零售商的博弈研究已经成为供应链管理的热点和难点问题，本文针对当今时下的研究热点，进行简要分析。文章以两个供应商与两个零售商组成的两条相互竞争的供应链为研究对象，研究了对称信息与非对称信息下供应商与零售商的合作与非合作博弈。并对需求扰动下供应链的优化模型进行了分析。本文认为在对称信息下供应商与零售商的非合作博弈中，零售商的零售价与替代产品的成本同方向变化；零售商的订购量与本供应链上的供应商的成本同方向变化。信息不对称下供应商与零售商在非合作博弈时，随着本供应链上的批发价的增加订购量减少，随着竞争供应链上的批发价的增加订购量会增加；零售价格随着其中任何一条供应链上的批发价的增加而提高。供应商的批发价随着两条供应链成本的增加而增加。信息不对称下供应商与零售商合作博弈时，零售商的零售价随着两条供应链成本的增加而增加；零售商的订购量与自身供应链的成本反向变动，与竞争供应链成本同向变动。供应链的总利润随着自身供应链的成本的增大而减少，随着竞争供应链成本的增加而增加。当需求发生扰动时，若需求信息增加，整条供应链的利润增加；若需求信息减少，整条供应链的利润降低。与此同时，本文还专门提出如何促进供应商与零售商之间的合作，对于现实的生产活动有指导意义。 关键词： 供应链管理； 博弈论； 非对称信息； 需求扰动 ABSTRACT In this paper, using the knowledge of economics and operational research, using the principal-agent theory and game theory related theory, under the asymmetric information game analysis suppliers and retailers. Supplier and the retailers game research has become the hot and difficult problem of supply chain management. Based on todays current research hotspot, we’re going to do a brief analysis. Based on two suppliers and retailers of two competing supply chains as the research object, studies the supplier and the retailer under symmetric information and asymmetric information of cooperative and non-cooperative game. Under disturbances and the demand of the supply chain optimization model are analyzed. This paper argues that under the symmetric information of suppliers and retailers in the non-cooperative game, the retailers retail price and the cost of substitute products have the same direction change, The retailers order with this supplier in the supply chain cost, too. Under asymmetric information suppliers and retailers in the non-cooperative game, with the increase of the supply chain on the wholesale price quantity decreases, with the increase of competition in the supply chain wholesale quantity