大陆古装剧在台湾热播现象研究.pdfVIP

内容摘要 近几年，大陆电视剧产销两旺，不仅火爆大陆荧屏，并在台湾掀起收视热潮，呈现 出热播热议的状态。其中，古装剧作为具有历史和电视剧双重身份的特殊电视剧样式， 在与大陆有着同根传统文化的台湾较能引起共鸣。以古装剧为主的大陆电视剧纷纷“登 岛”，占据了台湾八点档的银屏，引起业界和学者的广泛讨论。 较之于以往台湾影视剧 大量地输入大陆，而大陆影视剧很少能够传播到台湾的窘况，如今被称之为“陆流”传 播的“逆流”现象在台湾逐渐成势。 鉴于两岸有着较为敏感的政治历史背景，将电视剧这种意识形态的产物嵌套在台湾 的收视环境下，传播效果会如何是本论文主要进行阐述的方向。 绪论部分阐述了研究的动机与意义，对研究现状进行分类梳理，概述了研究的主要 内容。 第二章对大陆古装剧在台湾的播映史进行回顾，重点阐述了近期的火爆情况。并以 其在台湾的收视情况作为辅助材料，对大陆古装剧在台湾的受欢迎进行现象研究。 第三章从两岸影视剧市场现状、大陆影视制作水平、同根历史文化视阈这几个方面 对热播原因分别进行比较探析。 第四章对影视作品中的解读与误读问题进行分析和探讨，并对大陆古装剧题材在当 今后现代新语境的变迁中所映射出的社会问题进行现象评述。最后，对两岸影视界互动 发展的可能性及模式探讨。 结语部分对课题研究中的启示和反思进行总结，并对本课题的未来发展进行了预 测。 关键词：大陆古装剧 两岸交流 热播现象研究 文化传播 ABSTRACT In recent years, the costume drama widely broadcast in mainland China , the boom has also spread in Taiwan. As a special drama style, costume drama has the dual identity of history and TV drama . The costume dramas are very popular in Taiwan. They arouse sympathy there where share the same traditional culture with mainland China. Recently, it ha s become a hot topic in Taiwan. It is widely discussed by scholars and experts and aroused controversy between Taiwan and mainland China. Compared with previous Taiwan self-made drama popular in mainland China, it is not only a new phenomenon worth paying attention to the field of film and television , it also reflects some signals of cross-strait cultural exchanges, it is worth researching and thinking. In view of both sides have a sensitive political and historical background, this paper puts TV drama which is the product of ideology in the Taiwans viewing environment and tries to explore the influence of mainland ’s costume drama in Taiwan by analysing the content such as professional articles, journal Papers, news reports and network data. The present results of the study shows that ideology plays a very