基于品牌形象理论的品牌信任影响机制分析.pdfVIP

0 [1] Michael(2001) (2004)Michael EIU 47.5% 31.8%[2] -- -- 1 1.1 Levy Gardner 50 [3][4][5] Dobni Reynolds Guttmann [6] Keller [8] Kotler [9] Kapferer [7] Biel KellerAaker Biel Keller Aaker Keller