电子商务营销模式论文设计.docVIP

湖南交通职业技术学院 毕 业 论 文 题 目： 电子商务营销模式 作 者： 李巧 学 号： 201113370214 学院(系)： 物流管理学院 专 业： 电子商务 指导者： 李平 (姓 名) (专业技术职务) 评阅者： (姓 名) (专业技术职务) 2013 年 11 月 日 电子商务营销模式Abstract:?the development of economy?and the progress of science and technology?opens a wide prospect?for the electronic commerce,?affected byflooding?in?half of global informationization,?the e-commerce continuous improvement?and perfection,?the electronic commerce has become?the symbol of advanced productivity in twenty-first Century.?As a kind of information?era the international business model,?e-commerce concept continues to?win support among the people.?But in our country,?the popularization and?development of computer and network technology,?the rapid rise of e-commerce,?online trading development?has entered a new stage.?Further development?of electronic commerce has led to a?wide,?deep business transformation.?E-commerce as an important?business online transactions,?the existence of the huge economic potential,?makes a lot of enterprises are?itch for a try,?although the new economiccondition of a business form has a?bright future,?but it also faces many problems.After the Internet bubble of the?China?Electronic Commerce,?has now entered the steady development stage,?is very promising,?but?the electronic commerce?in the future development of the road,?which is still a lot of problems.?Therefore,?it should forecast electronic commerce development trend,?existing problems and puts forward the?corresponding countermeasure,?thus?more conducive to under the new situation?of electronic commerce in China?sustained,?rapid,?healthy development. Keywords:electroniccommerce;?developmenttrend;?problem;?prospect;countermeasure 目录 引言 5 1 电子商务营销现状 5 2 电子商务营销模式 5 2.2 电子邮件推广 6 2.3关键词