浅谈国内中小企业关于网络推广的必要性.docVIP

交通信息学院毕业论文 浅谈国内中小企业关于网络推广的必要性 指导教师 段光中 学生姓名 夏程娟 专业名称 计算机应用技术 班级名称 智设1101班 2014年4月 摘 要 网络推广是一种利用现代互联网资源进行营销活动的一种先进推广方式。它不仅帮助中小企业获得和大型企业竞争的机会，提高在竞争中取胜的可能性。同时，网络推广以低成本、高回报的特点已经成为中小企业的重要营销策略和推广、销售、服务渠道。有效的网络推广提高了企业的核心竞争力，已经成为企业，尤其是中小企业健康发展的必由之路。 中小企业在激烈的市场竞争中，生存与发展面临着极大的挑战，随着网络经济时代的到来，互联网已经成为当今企业市场推广的重要平台，越来越多的用户通过互联网了解企业，选择产品，这些给中小企业赋予来了新的机遇。中小企业要盈利并保持竞争优势，必须探索新的推广方。网络推广作为一种独特的推广方式正在逐步受到关注，网络推广是利用互联网进行推广推广活动。 关键字：网络推广； 互联网； 企业网站； 中小企业 Abstract As an advanced way of promotion， Network marketing is a kind of the use of modern Internet resources for marketing activities， It not only helps the small and medium-sized enterprises and large enterprise gain more opportunities， improve the possibilities in the competition . At the same time， with low cost， high return on the charateristics of network marketing， network marketing has become an important strategy of marketing and promotion， sales， service channels. Effective Internet marketing to improve the core competutuveness of enterprises， has become the enterprise， especially the small and medium-sized enterprise healthy development the route one must take. The small and medium-sized enterise in the intense market competition， the survival and the development is facing the enormous challenge. Along with the network economical time’s arrival，the Internet already have become the enterprise market propaganda important platform， more and more users through the Internet understanding enterprise， choosing product， these have entrusted with the new opportunity to the small and medium-sized enterprise.The small and medium-sized enterprise must gain and maintain the competitive adcantage， must explore the new promoted way. The network promotion takes one unique promoted way to receive the attention， the network promotion is gradually carries on the propaganda outreach activities using the Internet. Key words: network promotion; Internet; The enterp