A.O.史密斯热水器中国市场营销策略的研究.docVIP

厦门大学学位论文原创性声明 兹呈交的学位论文，是本人在导师指导下独立完成的 研究成果。本人在论文写作中参考的其他个人或集体的研 究成果，均在文中以明确方式标明。本人依法享有和承担 由此论文而产生的权利和责任。 声明人(签名)：  年  月  日 Abstract Since 1970s, water-heater industry became the one that increases fastest among the household appliances. In China, the investment on household appliances keeps a high developing speed, while water-heater industry keeps the strongest impetus among the household appliances. Nowadays, in our country’s household appliances market, water-heater industry has more brands than any other household appliance. The statistics shows that there are 300 more brands in 1996