上海外服公司发展战略研究.pdf

企业未来 3-5 年的发展战略，以提高企业经营决策的有效性，帮助企 业在危中求机，化不利因素为发展契机，谋求进一步的发展。 本文首先运用PEST 模型、五力模型、行业合作关系分析和外部关 键因素评价矩阵工具对公司的外部环境进行分析；然后运用企业生命 周期特征表、价值链模型、BCG 矩阵和内部关键因素评价矩阵对公司 的内部环境进行分析；第三步运用 SWOT 矩阵、定量化战略计划矩阵 （QSPM）、企业战略资源预算图和价值曲线工具，评估和设计公司的 发展战略；最后提出坚持人力资源外包服务为主业的加强型发展战略 和歧异聚集化的竞争战略。 为保证发展战略顺利实施，结合企业的实际情况，导入平衡记分 卡工具，从财务、客户、内部流程以及学习成长等4 个方面制定战略 实施的保障措施。 本课题的研究从实际案例出发，对国内的人力资源服务企业如何 通过合理的市场定位，建立起差异性优势，在严峻的宏观环境和跨国 公司的挑战下求生存求发展具有一定的借鉴意义。 关键词：发展战略，人力资源外包，加强型战略，歧异集聚战略 The Research On Development Strategy of Shanghai Foreign Service Company Abstract With the process of industry structure transformation and the launch of sustained development strategy, to change China from a heavy population country into a strong human resources country has been set as one of state’s strategic targets by central government. In March 2007, State Department issued “Instructions on Accelerating Service Industry”, within which “develop human resources service industry and support a group of human resources service companies with international competitiveness ” is clearly put forward. Making best of opportunities from beneficial macro environment, Shanghai Foreign Service Company has achieved great progress in past years to confirm its leading role in domestic human resources industry. However, all of a sudden, the situation witness a sharp downward trend, the company is about to undergo a harsh business winter. Financial blizzard of 2008 made a heavy impact on real economy in a short time, enterprises cut down human resource cost substantially, resulting in shrinking market demand. With do