我国旅游企业上市融资能力评价专题研究-以北京众信国际旅行社为例.pdfVIP

The adaptability research of Chinese tourism enterprises listing and financing ——a case study of Beijing UTS International Travel Service Co., Ltd Abstract Tourism industry has leapt forward after China followed the reform and opening policy, and it turns out to be the national strategic pillar industry and the main driving force of Industrial upgrading and consumption upgrade. It also provides great opportunity to tourism enterprises for their rapid growth. But some tourism enterprises grow slowly due to facing a shortage of funds. This paper analyzes the situation of listed tourism enterprises, and put forward some strategies on financing of tourism enterprises by setting up evaluation index system for the adaptability of listed tourism enterprises. This paper encourages tourism enterprises to enhance the tourism enterprise quality according to the evaluation index system and grow the enterprises by appropriate measures of financing. Based on theoretical public financing cost theory, theory of the business model and corporate control, the author build the financing capability evaluation system of tourism with methods of literature analysis, analytic hierarchy process and fuzzy comprehensive evaluation. Firstly analysis the situation of listed tourism companies, which including the time of going to public, regional distribution, equity characteristics and business model. Put tourism enterprises into three categories, which includes hotel and catering, scenic spots and travel agencies. The barriers for tourism enterprises go to public including unstable profitability, defective qualification and single way