家电以旧换新中的物流相关问题分析.docVIP

家电以旧换新中的物流相关问题分析 为了应对全球金融危机对中国经济的影响，拉动内需，保持经济的平稳快速发展，国家在继“家电下乡”的基础上又推出了 “家电以旧换新”的政策，在北京，上海，广东，长沙等9省市试点进行，并且取得了预期的效果，不仅扩大了内需而且起到了节能减排和发展循环经济的作用，进而在全国范围内实施家电以旧换新的政策。物流作为家电以旧换新的重要环节，为了更好的了解家电以旧换新的中的物流问题，本文结合苏宁以旧换新的活动，从家电以旧换新的实施流程，如何将新家电配送到消费者手中，收回的旧家电如何处置等系列问题以及个人提出的一些策略展开阐述。（翻译成英文） 英译汉段落 2.Cannibalization e?ect A marketing-related strategic concern is the cannibalization of new sales. There are risks in providing recovered products that may compete for sales with the new products of the ?rm, and these risks should be better understood. The situation where recovered products can ?nd a market of consumers willing to pay the same or more than for a substitute new product, are rather the exception than the rule. Many recovered products have a reputation problem, and as a consequence, have to be sold at lower prices to the low-end consumers of a market. The relative price setting of new and recovered products will determine for a speci?c market the relative volumes sold, and the question is which set of prices will maximize shareholder value. A framework for Price Setting Management(PSM) is found in the literature on market segmentation. Market segmentation literature studies the optimal pricing of independent products that are di?erentiated by quality in a market of heter-ogeneous consumers whose valuations of quality vary. However, in a product recovery setting, there may be a strong dependence between the two products: the supply of used products that can be recovered depends on the past sales volumes of new products. Furthermore, it also depends on the percentage of products that are e?ectively collected and among those only a fraction will be ?t for recovery. Ferrer (2000) solves the market segmentation problem and ?nds that product recovery is not viable if the resulting cost savings are not high enough to price the recovered product aboveits marginal cost. 3. Product remanufacturing In the literature, there seem to be a consensus about the two main obstacles for pro