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Advances in Psychology 心理学进展, 2011, 1, 83-90
doi:10.4236/ap.2011.12013 Published Online July 2011 (/journal/ap/)
Measuring Risk-Taking Attitude of Undergraduates: A
Combination of Go/NoGo Association Task with ERP
Recordings
Yin He, Qin Zhang, Guofeng Zhao
Department of Psychology, Capital Normal University; Beijing
Email: zhqian@
Received: Mar. 1st, 2011; revised: Mar. 12th, 2011; accepted: May 3th, 2011.
Abstract: The present research employed implicit Go/NoGo association task and ERP measurement to inves-
tigate undergraduates’ attitude for the permitted and unpermitted risk-taking behaviors. The behavioral results
showed that the undergraduates’ attitude for two kinds of risk-taking behaviors was negative. Meantime, our
ERP results indicated that the words representing risk-taking behaviors evoked larger P200 when they were
associated with positive words than when they were associated with negative words in the 140 - 300 ms time
window after words onset. This P200 effect didn’t interact with the type of risk-taking behaviors. During 400
- 700ms time window, the words representing unpermitted risk-taking behaviors evoked larger LPP when
they were associated with positive words than when they were associated with negative words. However, no
similar LPP effect was found for permitted risk-taking behaviors. These results suggest that negative attitude
of undergraduates for the risk-taking behaviors possibly influences on early semantic processing and late
stimuli categorization. The positively social evaluation for permitted risk–taking behaviors also maybe im-
pacts on the stimuli categorization.
Keywords: Risk-Taking; Implicit Attitude; Go/NoGo
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