牛津高中英语M4U1_课文背诵与检测.docVIP

M4U1 Reading advertisements Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize (how many we see and hear in a day). I did some research on advertisements, and have some very important information to share with you. What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public service advertisements(PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem (that affects public welfare). Does an advertisement tell people the complete truth? There are laws to protect people from advertisements (that cheat people). However, we still must be aware of the skilful methods （used in ads to try and sell us things）. Even if an ad does not lie, it does not mean (it is altogether innocent). One toothpaste ad declares, ‘ Bright-Teeth fights bad breath!’ this statement tries to fool you into assuming (that the toothpaste cures bad breath, yet it does not say that)! All （it says） is （that it fights it）, and that is not the same thing at all. One grocery tells customers, ‘ You are proud of your cooking, so shouldn’t you buy the very freshest food?’ this ad is very clever, because it tells customers (they are good cooks). However, it never says (that this grocery has the freshest food)! The grocery just hopes (that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery). We must not fall for this kind of trick! Public service advertisements Not all ads play tricks on us though. PSAs use some of the same methods, li