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Leaders pays attention to public trend and leads consuming intention – sufficiently use the network to drive public voice in achieving efficient effect “In today’s world, is it easy to determine your future?” -- China middle class financial investment research “今天，决定你的未来会轻松吗？” --中国新中产阶级投资理财观念网络大调查 Appears as having backgrounds of national resource committee to cooperate with an influential portal site, an experienced investment industrial site and a professional research company, in implementing an online research targeting the middle class level。 Skandia appears to be the associate partner for the research who provides incentives for the participants。 The survey can be executed by means of newspaper advertorial or transshipment cooperation with magazine。 At the same time strengthens public voice on various finance packages in order to further educate union link。 Grab the chance of post Olympic marketing stage to formally launch brand image communication by cooperating with virtual forum to catch public attention “Healthy your fortune” --post Olympic stage investment forum “让财富管理也健康起来” —-后奥运时代的投资生活论坛 Manipulate virtual forum by means of integration with online, print, TV and even mobile network platform “Country, professionals, experts, everyone” 4 party forums Publicize the research result to create discussions among the middle class financial investment, while Skandia skillfully plays the role of communicating healthy fortune concept。 At the same time, launch industrial image and product marketing phasing advertisement。 Close distant communication with consumers in order to convert brand influence into sales Healthy fortune investment lecture 健康投资理财巡回讲座 Combine successful discussion result with Skandia’s investment concept Invite current and potential clients to join the national lecture road show in key cities。 Set up additional lectures in key schools to train potential consumers, so as to report such PR topic —“Advocate Skandia life insurance, begin with hea
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