外文翻译---经营策略与产品策略的比较.docVIP

外文文献 Business Strategy vs. Product Strategy April 10, 2009 Marty Cagan In keeping with my recent theme of product planning, Id like to focus in this article on an important distinction and source of frustration in many companies, and that has to do with the differences between business strategy and product strategy. Many companies confuse or blur the two, and the result is easy to spot. The senior executives want to focus on the business strategy, but they find they are forced to make decisions at a level far below where theyre comfortable or usually even interested, such as which specific pro