中通领尚城项目可行性研究毕业设计.docxVIP

中通领尚城项目可行性研究作 者 李亚云指导教师 陈佳摘要可行性研究目的是在建设项目投资决策前，对其进行全面的技术经济分析、科学的论证，综合研究建设项目的可行性，由此确定该项目是否应该及如何投资等结论性意见，为决策部门最终决策提供可靠的、科学的依据，并作为开展下一步工作的基础。本次可行性研究报告针对中通房地产开发有限公司的“中通?领尚城”项目。首先，根据开发商对项目开发建设的构思及项目基本情况，在实施全面的市场调查的基础上，对项目进行初步定位；其次，根据调研的数据分析及项目用地情况和有关城市规划要求等，提出项目规划设计的指导思想、原则和方案；然后，对拟开发项目实施进度进行安排，拟定营销方案；最后，对项目进行投资估算、财务评价和不确定性分析，最终确定本项目可行，同时对开发商提出相关建议。关键词：可行性研究;市场调查;投资估算;The Feasibility Researchof Zhong Tong ProjectCandidate Li YayunSupervisor Chen JiaAbstractThe purpose of the Feasibility study is to offer a scientific method of taking techno-economy analysis and demonstration to construct projects before investment decision-making before the project decision-making , synthetically research the advance and practicability in technology, rationality in economy and the possibility and feasibility of the project, then make sure whether and how to invest and some other likely conclusion, offer credible and scientific gist to decision-making department to make final decision, and take which as the bases for next work.This paper is composed according to a real project of Zhong Tong lands Ltd named “Feeling of nature”. Firstly, according to the conceive of the developer to the project and the project’s basic complexion, on the bases of complete market research, make the primary positioning for the project; secondly, according to the research fruit of former phases, the situation of the terra using for the project, conceive of the developer, requirements about city programming, and so on, bring forward theprinciples and blue print for programming design of the project; thirdly, arrange the actualizing schedule for the project to be developed, study out marketing scheme; finally, on the bases of upwards phases, estimate the investment of the project, evaluate the project in finance and analyze the uncertainty, finally make sure that this project is feasible, moreover, make some opinions and suggestions to the developer. Keywords:Feasibility Studies;Market Research;Investme