unit 1overview-卓越大学英文college english web-Unit 1-Intro.pptVIP

Unit 1:Introduction to Business Writing 1.1 Overview 1.2 Principles of Good Business Writing 1.3 Letter Format and Styles 1.1 Overview Questions to ask: Will readers understand your message? Will readers like the tone the message is delivered? Will readers do what you suggest in the letters? 1.2 Qualities of Good Business Writing Clarity Correctness Completeness Courtesy Clarity—tips for word usage Use simple and concise words.Examples: ? approximately ? about ? pursuant to your request ?as you asked? at the present time ?now ? enclosed herewith ? here is/here are? at your earliest convenience ? as soon as possible (ASAP)? a substantial segment of the population ? 25% of people  Clarity—tips for sentence construction A Sentence should contain only one complete thought.Example: ? Thank you for your letter of October 25, 2005, complimenting on our company’s reputation and giving us your order, which we will take very good care of. ? Thank you for your order of October 25, 2005. We are happy to have this opportunity to serve you. Strong Sentence use active voice. Example: ? Your reservation of a double room at our hotel has been taken care of.? We have reserve a double room for you. Sentences should fit together naturally.Example: ? We agree with many of the points in your sales report. We shall put some of them into effect immediately. We shall delay action on the remainder and get reports from other sales representatives. ? we agree with many of the points in your sales report. With the ones we can agree upon, we will put them into effect immediately; but with the others, we shall decide what to do after we have studied reports from other sales representatives. Clarity—tips for paragraph arrangement Opening and closing paragraphs are usually shorter than the body paragraphs.1. In opening, we usually state the reason or set the scene for the communication.2. In closing, usually a simple one-liner is all that you need.