论《河北日报》投资新闻市场空间及对策.pdf

摘 要 摘 要 随着我国城乡居民经济收入的提升，计划经济时代的经济新闻报道已经不适应现 代的社会环境。媒介受众更希望从媒介的经济报道中获得有利于自己投资行为的信息， 希望获得的经济信息可以帮助其取得更多的经济利益。在知识经济时代，受众也不再满 足于以往程式化、社会化的经济新闻，而希望得到更加专业的投资信息，因此媒介的投 资新闻就应运而生。 《河北日报》的新闻报道环境也随着社会的发展而发生了重要的变化，受众对《河 北日报》投资新闻的需求与日俱增。在媒体竞争激烈的今天，《河北日报》要在竞争中 获得成功，就必须争取更多的受众，因此，日益增长的投资新闻就成为其发展的新空间。 投资新闻作为改革开放以后产生的受众需求，可以进一步拓宽媒介的发展空间。目前， 《河北日报》的投资新闻还存在一定的缺陷，党报固有的弱点也制约着其进一步发展， 办报理念中存在新闻传播理念与投资新闻的理念偏差导致两者之间出现错位。投资新闻 的发展空间是巨大的，《河北日报》应在以后的发展中进行战略的资源配置以进一步抢 占市场份额、挖掘发展潜力，这也是其发展的必然要求。 关键词 新闻传播理念 投资新闻 信息鸿沟 I Abstract Abstract As Chinas urban and rural residents income enhancement of the planned economy era of economic news coverage no longer meet the modern social environment. They hope that the economic coverage from the media is conducive to their investment behavior to obtain the information, hoping to obtain economic information can help themselves to get more economic benefits. In the knowledge economy era, the audience no longer satisfied with the past, programmable, socialized economic news, but hopes to get more professional investment information, so the media would spread the investment came into being. Hebei Daily news environment with the development of the society have been major changes in the audience Hebei daily increasing demand for investment information. Fierce competition in the media today, Hebei Daily to succeed in the competition, we must strive for more audience, as its investment in the development of dissemination of new space. Investment in transmission, as generated by the reform and opening up the audienc