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Lesson 1 Course Contents Introduction to business letters Establishing business relations Inquiries and offers Packing Price Shipment Payment Insurance I. Features of Business Letters 1） It has its unique language style and jargons。 e.g. We are in the market for silk blouses and should be pleased if you kindly quote us your keenest prices for the goods listed below. 2). It is full of business terminations and abbreviations 贸易术语： Quote inquiry offer counter-offer claim 索赔 缩略语： L/CCIF FOB 3）There is a close relations between business letters and international trade immediate shipment 立即装船 国际惯例30天内装船 美国 10天内装船 II. Case 1 寄信人：中国轻工产品进出口公司 大连分公司 地址：中国大连人民路111号 邮箱: dalian@ 传真: 86-411 电话: 86-411 网站: http:// www. Chinalight. com 收信人：the Head of Export Department Briddle, Sawyer@ Co. Ltd 125 Fitzory Street London, SW8 25 dy England 案号：WDF/LL 标题：100％纯棉被单 内容：感谢对方2月26号关于标题产品的询盘，随函寄上被单产品详细目录可供选择。希望尽快收到贵方具体询盘。 III. Elements of Business Letters Letterhead 信头 Reference 案号 Date 日期 Inside address 封内地址 Attention line 注意项（经办人） Salutation 称呼 Subject line 事由项 Body of a letter 正文 Complimentary close 信尾敬语 Signature 签名 IEC block 缩写名、附送、分送标志 Postscript 附言 1.Letterhead (信头） ①????? position: in the center or on the left margin at the top of the paper ②????? content: company name ,address, telephone number, fax number, internet address, e-mail address, etc. Sometimes a trademark or brief slogan is used. Many large companies add departmental identification to their letterhead. ③????? details: 48 East Street: 门牌与街名间不用逗号 Ramsey, NJ 07446 指邮区号，便于邮局分信，保证准时投递。 中文地名翻译: 宝山区南京路12号3号楼201室 room201，buildingNo.3,No.12，nanjingroad，BaoShanDistrict 如果地方不够可以将3号楼201室写成：3-201 虹口区西康南路125弄34号201室 Room 201,No.34,Lane 125,XiKang Road(South),HongKou District 2、 Reference number （案号） ①????? function: for file(写信时指明原信号码