新编商务英语精读第4册答案.doc

Unit 1 Reading I Pre-reading: 1. Brainstorming: media methods verbs Television radio press magazines newspapers public transport cinema stadium mail Internet telephone directories billboards hoardings posters leaflets brochures pamphlets booklets sportswear jingles commercials free samples slogans exhibition shop window display point-of-sale word-of-mouth sponsorship sales promotion mail shots telephone shots promote run target place launch research sponsor publicise exhibit appeal to distribute persuade urge attract tempt display motivate 1)What is the purpose of advertising? to attract the most attention 2)What are the basic elements of a typical advertisement? a promise of some sort; an emotional appeal; a rationale offering evidence to make the promise credible; an instruction… 3) Could you list a few advertising practices most in use? Comparing your products with your competitors’;… 4)What do you think makes a good advertisement? It must be clever; interesting; funny; inspiring; eye-catching; powerful; humorous; informative; well-organized; brief; easy to remember; … 2. Choose the best answer to complete the following sentences. 1. c 2. d 3. b 4. d 5. d 3. Give the English word for the meaning provided. solicitor supplement commercial insert legislation channel sponsor poster hoarding tempt heading leaflet  4.Put the correct forms of the following expressions in the blanks. as well as expenditure has been exposed to maximum nuisance was restricted regulations supplement is aiming to tempt 11. are subject to 12. to ensure 5.Rewrite the following sentences and replace the italicized words with the appropriate phrases from the text. The firm is concentrating on expanding its markets overseas. The 10 am express to Beijing will be taken off next month. The proportion of imports to exports is ten to one, which is worrying the government. The expenses should be limited to the funds you ca