新编商务英语精读第4册答案.docVIP

Unit 1 Reading I Pre-reading: 1. Brainstorming: media methods verbs Television radio press magazines newspapers public transport cinema stadium mail Internet telephone directories billboards hoardings posters leaflets brochures pamphlets booklets sportswear jingles commercials free samples slogans exhibition shop window display point-of-sale word-of-mouth sponsorship sales promotion mail shots telephone shots promote run target place launch research sponsor publicise exhibit appeal to distribute persuade urge attract tempt display motivate 1)What is the purpose of advertising? to att