雅戈尔进军美国营销分析.pptVIP

雅戈尔集团简介 雅戈尔集团创建于1979年，经过近30年的发展，逐步确立了以品牌服装、地产开发、股权投资三大产业为主体，多元并进、专业化发展的经营格局，成为拥有员工5万余人的大型跨国集团公司，旗下的雅戈尔集团股份有限公司为上市公司。 雅戈尔集团简介 品牌服装是雅戈尔集团的基础产业，经过30年的发展，已形成了以品牌服装为龙头的纺织服装垂直产业链。2011年，雅戈尔加速品牌提升的步伐，向品牌运营 型、内销型企业转型，加大投入拓建、整合渠道，密切与商家关系，同时整合优化产业链，培育供应链企业，凭借在产品研发设计以及着眼未来的品牌战略，品牌服 装板块取得突破性发展。 雅戈尔产品略览 SWOT分析 Strength:(1)Youngor has owned a degree of brand awareness in China. (2)Youngor has become a scale of economic by expand the industry chain. (3)Youngor has a strong innovation ability. (4)effectively develop the oversea market (5)invite a great designer and use green material-China Hemp Weakness:(1)The industry chain is too long to mange. (2)The cost of inventory is high. (3)High presure in garment industry. (4)Confined to Mans suit.The market is narrow,product lack of fashion. (5)Single brand. SWOT分析 Opportunities:(1)The garment industry management organization has been set up and completed. (2)The introduction of new technology. (3)Recombining assets and innovating system. (4)Multilateral negotiation to gain preferential policy. (5)China National Garment Association implement activities. Threats:(1)Fierce competition in international garment market. (2)The low garment technology and green barriers. (3)The exchange rate of RMB raising. (4)High American unemployment rate. (5)The shortage of labor force and increasing cost of material. PEST analysis Political environment 1) The policy of the United States tends to encourage the energy-saving production. 鼓励生产节能环保产品 2) America put forward to seek a fair and sustainable trade relations on China-America trade relations, which means that the United States is to limit high technology enter into China, and also the United States will set up barrie