第三方物流缺陷和对策研究.docVIP

摘 要 随着互联网的成长，电子商务的发展，第三方物流是一个新兴的行业，现在正处于快速的发展阶段，同时它也担负着为各行各业提供现代物流服务的使命，所以我国第三方物流企业必须在企业发展道路上进行探究。 本文首先从第三方物流的发展背景以及发展现状进行了着重分析，主要突出表现为供应商功能单一、增值服务薄弱，营销观念淡薄，缺乏成长活力等方面。然后，再分析第三方物流的利弊以及相关营销的环境影响因素。最后，论文结合了上述的问题研究，总结出在市场竞争越来越激烈的今天，第三方物流企业要想取得长足的发展，必须找出自身的不足和现状的趋势，展望未来，采用相应策略。因此本文从第三方物流理论综述开始着手，进一步的从第三方物流缺陷和发展现状进行探讨，再深入的研究探讨第三方物流的发展策略。进行本次研究以力求在完善第三方物流企业进行全面的统筹规划，进而提高企业的核心竞争力，以促进第三方物流企业营销的开展和企业的发展。 ? 关键词：第三方物流，绿色物流，多元化系统，个性化服务 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Abstract As the Internet grew, the development of e-commerce, the third party logistics is a rising industry, now is in rapid development stage, at the same time it also is bearing for r r modern logistics service in China, so the mission of the third party logistics enterprise must in enterprise development path inquiry. This paper firstly from third-party logistics development background and emphatically analyzed the current situation of the development of the main outstanding performance for suppliers, single function, value-added services, marketing concept thin and weak lack of growth vitality, etc. Then, then analysis the advantages and disadvantages of third party logistics and related marketing environmental effects. At last, this paper combines the above question summed up the increasingly fierce competition in the market today, the third party logistics enterprise to made rapid progress, must identify deficiencies and status of the trend, looking to the future, adopt corresponding strategies. Therefore this paper reviewed from third party logistics theory began, further from third-party logistics defects and the current situation of the development of study, go deeper study of the third party logistics development strategy. For this study in order to perfect the third party logistics enterprise thorough overall planning, and improve the core competitiveness of the enterprise, in order to promote the third party logistics enterprise marketing development and the development of the e