电子商务在OEM企业中应用及研究.doc

内 容 摘 要 随着全球经济一体化产业分工日趋细化和电子产业的大量发展，OEM企业在世界范围内逐步生成和发展。目前国内OEM已经成为一种重要的生产制造模式，它能为企业加大其拥有资源在创新能力方面的配置,尽可能地减少在固定资产方面的投入。因此研究OEM中电子商务的应用有一定现实意义。本文将分析OEM在国内制造业的发展及其演变，研究OEM制造业供应、生产和销售业务流程的特点及其实现，总结电子商务在OEM制造企业各个环节的具体应用及其实现，研究其应用的具体流程。阐述了电子商务的概念、分类、起源和发展，以及我国发展电子商务的对策。通过研究分析电子商务在OEM企业中所存在的问题，然后运用分析归纳的方法经行改进。通过对OEM制造业的业务流程再造，优化OEM企业业务流程。通过理论研究，为生产实际提供理论指导。 关键词：OEM、电子商务、供应链、制造企业  ABSTRACT With the increasing global economic integration, division of labor a lot of refinement and development of electronics industry, OEM companies gradually build and develop around the world. At present domestic OEM already became one kind of important manufacturing pattern, it can enlarge it for the enterprise to have the resources in the innovation ability aspect disposition, reduces as far as possible in the fixed asset aspect investment. Therefore, the application of OEM electronic commerce has some practical significance. This paper will analyze the development of OEM manufacturing in China and its evolution, the supply of OEM manufacturing, production and sale of the characteristics of business processes and implementation, summary e-commerce in all aspects of OEM manufacturers and their specific application of the realization of its application specific process. Elaborated electronic commerces concept, the classification, the origin and the development, as well as our country develop the electronic commerce countermeasure. Through research for analysis of the OEM business in the problem, then use the appropriate method has been improved lines. Through to the OEM manufacturing industrys operation flow restoration to optimizes the OEM business events flow. Through the fundamental research, actual provides the theory instruction for the production. KEYWORDS：OEM，Electronic commerce, Supply chain，Manufacturing Enterprises  正文目录 第一章 引言 1 第一节 课题研究的背景及现状 1 第二节 课题研究的内容、方法及意义 2 第二章 制造业OEM的发展及其研究 3 第一节 OEM制造业的发展及其演变 3 第二节 OEM制造业的特点 6 第三节 OEM制造业供应、生产和销售业务流程 6 第三章 电子商务的探讨 8 第一节