基于建构主义和AIDAS理论的市场营销学教学模式的设计.pdfVIP

Modern Marketing 现代市场营销, 2012, 2, 36-40 doi:10.4236/mom.2012.23007 Published Online August 2012 (/journal/mom.html) The Design of the Marketing Teaching Model Based on * Constructivism Theory and AIDAS Theory Yunjing He, Ying Liu, Tongbo Zheng School of Economics and Management, Taiyuan University of Science and Technology, Taiyuan Email: hyj33186@163.com, liuying6630@, zhengtongbo962789@126.com Received: Jul. 23rd, 2012; revised: Aug. 2nd, 2012; accepted: Aug. 6th, 2012 Abstract: Teaching should take the student as the center. The teaching model is the organic combination of certain educational ideas, theories, concepts in order to achieve the training objectives. The teaching model is an important part of teaching quality assurance system, which is based on the teaching quality evaluation standards, the quality of teaching process design and implementation. Therefore, the design of the teaching model is the key elements of each teacher lesson planning. Teaching model is composed of six parts: educa- tional theory, training objectives, course content, teaching methods, teaching conditions, and teaching evalua- tion. Constructivist learning theory has become the mainstream theories of international science education reform; AIDAS principle is an effective method to enhance students’ learn willingness. Market development capability is the core of the marketing. SWOT analysis, the STP theory and 4P combination is the key to marketing. The lecture method, the problem method, inquiry approach, discussing are the main teaching methods of marketing. Keywords: Marketing; Knowledge