The differential success of movie trailers.pdfVIP

Journal of Retailing and Consumer Services 22 (2015) 138 –144 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: /locate/jretconser The differential success of movie trailers Monika Suckfüll n, Kristin Moellering Berlin University of the Arts, Mierendorffstr. 30, Berlin 10589, Germany a r t i c l e i n f o