QFD案例分析要求.docVIP

Case 1/6 QFD Case 1/6 QFD案例分析要求 1、分工 总经理：资源（含人员）、进度安排；产品设计说明书的起草。 营销部经理：顾客需求调查；各项顾客需求对顾客重要度的调查与测评；协助总工程师把顾客需求“翻译”为产品要求（即技术规范）；实施新产品的市场竞争性评价。 总工程师：把顾客需求“翻译”为产品要求（即技术规范）；满意度方向的确定；关系矩阵的确定；技术重要度的计算；目标特征值的确定；产品技术性评价；技术要求间相互关系的确定。 建筑师：负责质量屋的绘制及美化；制作powerpoint.ppt。 2、产品选择 建议开发一种结构简单的产品。 3、产品设计说明书的具体内容 产品设计说明书包括：设计思想及过程；产品推介。 4、对设计服务项目的要求 如果开发的是一种简单的服务项目，要求同时使用服务蓝图并进行质量控制点的分解。 5、提交的成果 （1）质量屋 （2）产品设计说明书 （3）powerpoint.ppt演示文件 6、报告时间及要求 （1）初步定于第六次课的后两节进行汇报。 （2）每组报告时间连同回答问题控制在20分钟以内，每超时5分钟扣1分。 7、其它 要求尽可能多地运用所学的知识：包括理念、技术、方法等等。 Case 2/6 BSB, INC.: The Pizza Wars Come to Campus Renee Kershaw, manager of food services at a medium-sized private university in the Southeast, has just had the wind taken out of her sails. She had decided that, owing to the success of her year-old pizza service, the time had come to expand pizza-making operations on campus. However, yesterday the university president announced plans to begin construction of a student center on campus that would house, among other facilities, a new food court. In a departure from past university policy, this new facility would permit and accommodate food-service operations from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. Until now, all food service on campus had been contracted out to BSB, Inc. CAMPUS FOOD SERVICE BSB, Inc., is a large, nationally operated food-services company serving client organizations. The level of service provided varies, depending on the type of market being served and the particular contract specifications. The company is organized into three market-oriented divisions: corporate, airline, and university or college. Kershaw, of course, is employed in the university or college division. At this particular university, BSB, Inc., is under contract to provide food services for the entire campus of 6,000 students and 3,000 faculty, staff, and support personnel. Located in a city of approximately 200,000 people, the campus was built on land donated by a wealthy industrialist.