价格优化模型.docVIP

价格优化模型（Price Optimization Models） 目录 [隐藏] 1 价格优化模型简介 2 Price Optimization Models[1] 3 Methodology[1] 4 Common Uses[1] 5 价格优化模型案例分析[2] 6 参考文献 [编辑] 价格优化模型简介 　　价格优化模型（PriceOptimizationModels）比较抽象,我们用收益管理来解读.原则是将合适的产品在合适的时间，以合适的价格销售给合适的顾客，并由此使企业在其产品中获得最大限度的收益。它以市场细分和需求预测为基础，一方面采取超售（通过超生产规模来接受订货）的方法来减少虚假订货带来的不必要的虚耗；另一方面采取存货控制的方法，将市场细分、需求预测和产品定价紧密结合，最大限度地适应市场需求的多样性，发掘产品在市场的获利潜力，实现收益的最大化。　　　　 Price Optimization Models[1] 　　 　　Price Optimization Models are mathematical programs that calculate price elasticities, or how demand varies at different price levels, then combine that data with information on costs and inventory levels to recommend prices that will improve profits. Price Optimization Models simulate how customers will respond to price changes, supplementing managers’ instincts with data-driven scenarios. The insights help to forecast demand, develop pricing and promotion strategies, control inventory levels, and improve customer satisfaction. Methodology[1] 　　To implement Price Optimization Models, practitioners should: Select the preferred optimization model, determine the desired outputs and understand the required inputs; Collect historical data—including product volumes, the company’s prices and promotions, competitors’ prices, economic conditions, product availability, and seasonal conditions as well as fixed and variable cost details; Clarify the business’s value proposition and set strategic rules to guide the modeling process; Load, run and revise the model; Establish decision processes that incorporate modeling results without alienating key decision makers; Monitor results and upgrade data input to continuously improve modeling accuracy. Common Uses[1] 　　Price Optimization Models are used to determine initial pricing, promotional pricing and markdown (or discount) pricing. Initial price optimization is well-suited to businesses that have a fairly stable base of products with long life cycles, such as grocery, chain drug, and office-supply stor