论台湾晚间电视谈话节目的成功收视.docVIP

论台湾晚间电视谈话节目的成功收视 摘要：台湾电视媒体竞争可谓是达到了白热化的程度,一百多套节目让人目不暇接,眼花缭乱。但是静下心来细心观察,最吸引人眼球,能让观众最长时间锁定的是晚间电视谈话节目这一节目类型。事实证明,晚间电视谈话节目是台湾电视目前的收视主要部分，观众对于这个类型的节目乐在其中，关注度要远高于其它类型的电视节目。本论文旨在研究这类节目成功收视的原因究竟是什么，它的成功收视反映出台湾电视圈怎样的一种成熟运作机制，同时反映出当下观众怎样的一种收视心理与收视习惯，台湾电视圈中最受欢迎的这一节目类型若要被大陆电视圈所借鉴和应用，应该注意什么，会产生怎样的影响。本文也要通过研究台湾的晚间电视谈话节目，研究分析谈话节目这一大的节目概念在几十年的电视历史发展中随着时代变化而发生的改变与进步。 关键词：台湾、谈话节目、晚间时段 Abstract: Television competition can be described as a white-hot level in Taiwan. More than 100 channels shown on the TV screen which is hard for audience to select. But analysis carefully, you will find the most eye-catching, which enables viewers to the longest time locked is the evening hours talk show type. The evening talk show has proved to be Taiwans television viewing the main part of the audience for this type of program in which attention is far higher than other types of television programs. What exactly the reasons of this paper is to study why such programs can attract so many audience, its success ratings reflect what kind of a mature operation mechanism in Taiwans television industry, and reflect what kind of ratings of psychological and viewing habits of the audience the moment. What should be noted if mainland TV producers learn this type of program from Taiwan TV circles? Go through the study of evening talk show, research and analysis the change of talk show programs with the times and the change in the decades of television history’s development and progress. Key words: Taiwan ， Talking show , Evening hours 目 录 1 绪论…………………………………………………………................3 2 节目形态优势 3 2、1 晚间时段氛围特点……………………………………………3 2、2 话题广泛而创新另类 4 2、3 台前主创的高度投入 4 2、4 成本低 易于操作 5 3 “竞争+互利”关系模式 5 3、1每个节目包装与众不同 5 3、2 不同主持人把握不同节目的风格导向……………………….5 3、3 通告艺人资源共享 ………………………………………….6 3、4 制作人制的连带效应………………………………………….6 4 受众需求分析…………………………………………………………6 4、1观众钟爱晚间时段……………………………………………………........7 4、2新节目类型的崛起……………………………………………...7 4、3用通告明星和主持人寻找观众群……………………………...7 5结论 8 6参考文献………………………………………………………………..9 1 绪论 电视谈话节目起源于西方,学界一般认为,1954年9月美国