新形势下商务英语学科建设若干问题思考.pptVIP

新形势下商务英语学科建设的若干问题思考 上海财经大学外语系 王晓群 全球金融危机与商务英语学科建设 金融危机为中国未来的经济发展和大学生就业带来前所未有的挑战 高校外语教育必须重新思考办学模式和教育方式 May 18, 2009 Philosophy Majors: Get a Job By Sheila J. Curran If liberal arts grads want a business career, all the advanced education in the world wont help. They need experience In the past 12 months, more than 1 million college grads have lost their jobs and will be competing for many of the same entry-level opportunities as the 2009 graduates. And, to make matters worse, a recent survey by the Collegiate Employment Research Institute indicated that only 6% of employers want to hire humanities or liberal arts majors, and only 5% seek graduates with social science degrees. The cruel irony is that the losers in 2009 are often the ones who, since they were in diapers, have been told they were the best and the brightest. Armed with self-confidence, stellar SAT scores, and ambition, they matriculated at some of the top colleges in the U.S., majoring in subjects like English, history, and philosophy. 一、商务英语专业学科建设应充分考虑区域经济发展的需求 商务英语学科申报和建设 1，要主动适应地区整体经济发展定位； 2，要自觉满足当地经济和社会发展需求； 3，要充分考虑自己的传统优势和办学实力； 4，要认真思考学生未来就业倾向和趋势； 5，要注重研究国际大环境的变化。 二、商务英语专业学科建设应充分考虑如何整合全校的资源 1，国内高校种类各异，外语院系定位差异 较大； 2，如何建设商务英语专业应因地制宜； 3，避免重复建设，搞小而全；要有所为,有 所不为; 4，集中精力和资源重点建设若干主干课程； 5，师资队伍建设要有长远打算，切记不要反复折腾,让教师不断转型。 三、商务英语学科建设要处理好打好英语基础和学好专业方向课程的关系 1，要非常重视学生的语言基本功，强化对 学生的听说和写作能力的培养； 2，要保证足够的课时量；创造良好的实践 环境； 3，专业方向课要有实质内容，不抽条，不 打折； 4, 专业方向课程设置应考虑社会需求、师 资力量和学生入学水平。各校的课程设 置只能参考；不可复制。 Dont Be Afraid of Offshoring by Diana Farrel March 22, 2006 Diana Farrell of McKinsey Global Institute takes a close look at the workforce in China and India For other occupations, poor English was the main reason our interviewers gave for rejecting Chinese applicants. Only 3% of them were considered suitable for generalist service positions. Overall communication style and cultural fit are also difficult hurdles. 四、要处理好商务英语课程与其他人文课程的关系 1，要避免陷入人文课程无用论的误区； 2，要处