国际市场营销习题.docVIP

国际市场营销习题 单项选择 1. Which of the following is an example of an entity that marketing people market? _______________ (easy) A a Civil War novel about two sisters B an actor like Rob Lowe C the Homespun Arts Crafts Festival D all of the above 2. Jane and Henry produce and sell garden artwork. They are debating over a description of the potential customers for their artwork. Jane and Henry are debating _______________. (easy) A the definition of customer value B customer satisfaction C who their market is D what constitutes an exchange 3. ______________ are wants for specific products ba