04-05年鞋类市场年度总结写作提纲.docVIP

04-05年鞋类市场年度总结写作提纲 Report Summary The report sums up the development of the global and Chinese shoes markets in 2004. Through accurate data and full elaboration, it describes the structure of China’s shoes market and features of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading enterprises’ competitiveness. The report especially points out the following: In 2004, the global shoes market underwent profound changes: The rise of Asia coincided with the transformation of traditional raw materials exporting countries to shoe-making countries. China’s shoes market continues to expand quickly. China ranks first in the world by the output of shoes, but it focuses on low and mid-range products. Regional distribution is uneven in China’s shoes market, and it is experiencing new adjustments. Product competition, price competition and channel competition is becoming increasingly fierce. Shoe enterprises are shifting from price competition to quality competition and brand competition. In the next few years, there will be substantial growth in China’s middle-age and old people market, and shoes exports will increase sharply. To prevail in future competition, shoe-making enterprises need to improve their capability in all aspects. After analyzing major factors affecting the development of China’s shoes market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides development strategy and recommendations for leading enterprises and growing enterprises respectively. Report Outline I. Overview of the Global Shoes Market in 2004 (I) Development Status (II) Basic Characteristics (III) Overview of Development in Major Countries and Regions 1. Germany 2. Vietnam 3. South Korea II. Size and Structure of China’s Shoes Market in 2004 (I) Market Size 1. Size Growth 2. Quarterly Market P