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2017-08-22 发布于广东
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SEM 入门秘籍.pdf

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入门秘籍 SEM第一品牌智能优化系统和服务提供商第一章：为什么要做搜索引擎营销？ 1. 什么是搜索引擎营销？ ····················································································6 1.1 SEM定义 ··········································································································7 1.2 SEM与 SEO是一回事吗？ ············································································7 1.3 搜索引擎营销过程 ························································································8 2. 为什么要做搜索引擎营销? ······························ ··························· 10 第二章如何有效的进行搜索引擎营销 1. 搜索引擎广告一览表 ···········································································12 2. 制定营销计划 ·····················································································16 2.1 分析需求 ···························································································16 2.2 建立营销指标 ···················································································17 3. SEM八步投放 ··························· ··························································18 3.1 账户结构分析 ······························································································19 3.2 关键词梳理及拓展 ························································································23 3.3 撰写创意 ········································································································25 3.4 选择着陆页 ·································································································27 3.5 设定匹配模式 ····························································································28 SEM第一品牌智能优化系统和服务提供商SEM第一品牌智能优化系统和服务提供商 3.6 确定投放时间 ············································