国内外发展文化创意产业的政策研究.pdfVIP

国内外发展文化创意产业的政策研究 国内外发展文化创意产业的政策研究 蔡荣生, 王 勇 ( 中国人民大学 商学院, 北京 100 822 ) : 随着全球经济的发展, 居民生活水平的提高, 消 者对于文化产品的需求开始迅速增加, 进而带来国 内外文化创意产业的快速发展然而文化创意产业作为 一种新兴产业, 其发展离不开政府政策的扶植和引 导因此, 本文在前人研究的基础上, 首先对文化创意产业的概念和特性进行了总结和归纳, 分析了文化创 意产业在当代国民经济中的重要地位; 随后通过对国内外发展文化创意产业的先进经验进行总结, 提出了政 府促进文化创意产业发展的总体政策框架; 最后为我国政府更好地规划和发展当地文化创意产业提出了相 应的政策建议 : 文化创意产业; 政策 : G 124 : A : 1002- 9753( 2009) 08- 0077 - 0 8 R esearch on Fo reign and D om estic Policies in D evelop ing Cu ltu ral C reative Industries CA I R ong- sheng, W ANG Y ong (B usiness School, R enm in Un iv er sity of Ch ina, B eij ing 100 872, Ch ina) A bstrac t: A long w th the grow th o f the g loba l economy and the people. s l v ng level, the dem ands fo r cultura l goods from the consum ers have ncreased drama t ca lly. T h s, n turn, promo ted the qu ck deve lopm ent of cultura l crea t ve n- du stry. H ow ever, as a new ndu stry, ts deve lopm ent depends on the suppo rt and gu dance o f the governm ent. s po l cy. So, based on the prev ou s researches, th s art cle f rst summ ar zes the concept and character of the cultura l crea t ve n- du stry, and po nts out the mportant ro le t play s n the nat onal econom y sy stem. Then, by summ ar z ng the success ve exper ence n develop ng cu ltura l creat ve ndu stry home and abroad, th s art cle proposes an overa ll po l cy fram ew ork for the governments to develop the r cu ltura l creat ve ndu str es. Based on th s framew o rk, th s art c le f nally g ves som e suggest ons to he lp the Ch nese governm ents mprove the r deve lop ng po l c es. K ey w ord s: cultural crea