电子商务英语（ 第二版） 02.pptVIP

尚辅网 学习指导： 本章将介绍： 网上目录盈利模式 数字内容盈利模式 广告支持盈利模式 广告-收费混合盈利模式 交易费用盈利模式 服务费用盈利模式 盈利模式的转变 2.1 Revenue Models2.1盈利模式 Companies and investors do still use the idea of a revenue model, which is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers. The revenue model idea is helpful for classifying revenue- generating activities for communication and analysis purposes. A useful way to think about electronic Commerce implementations is to consider how they can generate revenue. Not all electronic commerce initiatives have the goal of providing revenue; some are undertaken to reduce costs or improve customer service. 企业和投资者目前还在应用所谓的盈利模式，即识别客户、对其开展营销并从中获取收益的业务流程的集合。这种思想可以帮助企业分辨创造收益的业务活动，从而更好地进行营销沟通和分析。 在实施电子商务时需要考虑其盈利模式。有些电子商务项目的目标并不是为了盈利，而是为了降低成本或改善客户服务。 In this chapter, you will learn about various models for generating revenue used by Web businesses today, including Web catalog, digital content, advertising-supported, advertising-subscription mixed, and fee-based models. These approaches can work for both B2C and B2B electronic commerce. Many companies create one Web site to handle both B2C and B2B sales. Even when companies create separate sites (or separate pages within one site), they often use the same revenue model for both types of sales. 目前网上企业的各种盈利模式，包括网上目录模式、广告支持模式、广告-收费混合模式及交易费用模式，这些盈利模式即适合企业与消费者间电子商务(B2C)也适合企业间电子商务(B2B)。很多公司创建的网站即支持B2C也支持B2B。 有些公司可能会为B2C和B2B业务分别建立网站（或在同一个网站分别建不同的网页），但通常采用相同的盈利模式。 2.1.1 Web Catalog Revenue Models 2.1.1网上目录模式 Buyers place orders by mail or by calling the seller’s toll-free telephone number. This revenue model, which is often called the mail order or catalog model, has proven to be successful for a wide variety of consumer items, including apparel, computers, electronics, house wares, and gifts. Companies can take this catalog model online by replacing or supplementing their print catalogs with information