International Business 7eby Charles W.L. Hill.pptVIP

International Business 7e by Charles W.L. Hill Chapter 3 Differences in Culture Introduction Successful international managers need cross-cultural literacy - an understanding of how cultural differences across and within nations can affect the way in which business is practiced A relationship may exist between culture and the costs of doing business in a country or region What Is Culture? Culture is a system of values and norms that are shared among a group of people and that when taken together constitute a design for living where -values are abstract ideas about what a group believes