Brand, identity and design.pptVIP

* Brand, identity and design apple Brands are much more than logos What is a brand ? A traditional scenario of market Company A Consumer Product / services In a traditional market scenario, the company is catering to the consumer. The number of competitors are small. In these markets the companies can come with advanced technologies and other strategies to capture more market share. (The size and power of the players is important.) Company B Company C What is a brand ? Company A Consumer Product / services In complex markets, the differences between companies are not much. The companies can