商务英语函电 教学课件 作者 方宁 王维平 chapter 6.pptVIP

Chapter 6 Sales Promotion 　 Structure Business knowledge The Study of Letters Case 1 Case 2 Case 3 Letter-writing Guide Case 4 Homework The Purpose of Writing Sales Letters to expand business by selling a particular kind of goods or service to selected types of customers. persuade the readers to buy what you are trying to sell. A sales letter should have the following two factors (1) Offer the information about products. (2) Arouse interest and stimulate desire for buying. AIDA (1) catch the reader’s Attenti