2015麦肯锡中国消费行业分析报告-China_consumer_spending_survey_2015_mckinsey.pdfVIP

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2015麦肯锡中国消费行业分析报告-China_consumer_spending_survey_2015_mckinsey.pdf

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McKinsey Consumer Shopper Insights 2011 Annual Chinese Consumer Study The New Frontiers of Growth McKinsey Insights China McKinsey Consumer Shopper Insights October 2011 2011 Annual Chinese Consumer Study The New Frontiers of Growth Yuval Atsmon Max Magni Molly Liu Lihua Li The authors gratefully acknowledge the assistance of their colleagues: Wenkan Liao, Cherie Zhang, Jia Liu, Justin Peng, William Cheng, Glenn Leibowitz, Joanne Mason. McKinsey Insights China Contents Executive summary 6 Introduction 10 Consumer sentiment and spending patterns 12 Where growth lies 16 Emerging consumer needs and influences 22 Implications 34 6 Title placement Executive summary The New Frontiers of Growth 7 The Chinese have taken to consumerism with ease, embracing thousands of new products, services, and brands. By 2020 and within the course of one decade, real consumption will have doubled to $4.8 trillion and China will then be the world’s second-biggest consumer market after the United States. Yet in some respects, private consumption remains stubbornly low. Chinese consumers still save, on average, over one-third of their incomes, com