制药业供应链管理之讨.pdfVIP

製藥業供應鏈管理之探討 林君維 *翁彥清 紀惠茜 雲林科技大學工業工程與管理研究所副教授 *雲林科技大學工業工程與管理研究所研究生 中文摘要 全球環境競爭日趨激烈，現在企業紛紛轉型以適應現在環境，如傳統工業向來以品質、成本、 交期為作為競爭的目標，但是今日消費意識抬頭，以客為尊的觀念是現今企業經營的重點，任何 產業均以此為出發點，所以製藥工業也是一樣，需要融入顧客的觀點作考量，除了要達到品質與 價格滿意，還要加入快速的服務。為了快速滿足顧客的需求，需加強供應鏈中各個環節間的資訊 流、金流、物流的流通，藉 由導入快速回應系統，從藥品原料供應、設計研發、生產製造、售後 服務加以做整合，才能使得企業能有能力去面臨強烈競爭環境的挑戰。本研究探討供應鏈管理在 製藥業上的運用，從競爭策略、顧客服務面向、成本指標績效、資訊系統的導入 … 等方向思考， 以促進企業內部及外部系統整合，使庫存量降低，採購成本下降；製藥業供應商經整合後，減少 行銷成本，交期準確率提高，快速處理訂單，並即時獲得管理資訊，達到減少成本的目的。 關鍵字：製藥業、供應鏈，物流 abstract The whole world business enviro nment becomes keen competition day by day. Now, many enterprises transform to suit competitive market in droves . Traditional industrial’s competitive goal is quality 、cost 、date. But consumerism is rising, it is a key point for modern enterprise is to give p riority to customer. So does pharmaceutical industry, they need to consider what customer thinks. Not only good quality and reasonable price, but speedy service is more important. In order to satisfied customer’s need, we must strengthen information flow 、cash flow 、material flow in supply chain management. By bring in quick response system can integrate enterprise function, such as : material supply 、design and development 、produce and manufacture 、marketing and service. So this paper discuss about pharmaceutic al industry supply chain management, it is relate to competition strategy 、 customer service 、cost 、information system, so that enterprise not only merge manufacturers and retailers, but also decline cost 、decline stock level 、increasing degree of accuracy 、quickly process order 、get real-time information. Keyword: pharmaceutical industry 、supply chain management ，logisti