Chapter 9Perceptionand Attribution.ppt

Perception - Defined Perception is the process by which we select, organize, and evaluate the stimuli in our environment to make it meaningful for ourselves Patterns that Help Us Organize Stimuli Opposites – “pros and cons” Cause-and-effect relationships – “If the clients asked lots of questions, that means I’ll make the sale” Schemas – “my view of what a boss does” Stereotyping - Defined Stereotyping occurs when we attribute behavior or attitudes to a person on the basis of the group or category to which the person belongs …Attribution Theory * Chapter 9 Perception and Attribution Objectives Define perception and explain the perceptual process Identify the sources of misinterpretation in cross-cultural interactions Understand both the benefits and the drawbacks of the perceptual process 9 -1 Organizational Behavior: An Experiential Approach 8/E Joyce S. Osland, David A. Kolb, Irwin M. Rubin and Marlene E. Turner …Objectives Recognize common perceptual errors Describe the Johari window Explain attribution theory Understand the relevance of perception and attribution for managers 9 -2 Organizational Behavior: An Experiential Approach 8/E Joyce S. Osland, David A. Kolb, Irwin M. Rubin and Marlene E. Turner Subject: The paomnnehil pweor of the hmuan mnid. Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosnt mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig, huh? Can You Understand This? 9 -3 Organizational Behavior: An Experiential Approach 8/E Joyce S. Osland, David A. Kolb, Irwin M. Rubin and Marlene E. Turner 9 -4 Organizational Behavior: An Experiential Approach 8/E Joyce S. Osland, David A. Kolb, Irwin M. Rubin and Marlene E. Turner Selective Attention 9 -5 Perceived Stimuli Sel