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英语必修4译林牛津Unit 1教案(2)Reading(1)
Period 2 Reading
Teaching goals
1. Enable the students to learn something about advertisements (ads), the types of advertisements and the differences between commercial advertisements and PSAs.
2. Help the students understand what an ad is and the types of ads.
Teaching important points
Help the students understand what an ad is and the types of ads and the differences between commercial ads and PSAs.
Teaching difficult points
How to help the students improve their reading ability and understand the passage better.
Teaching methods
1. Fast reading to get a general idea of the passage.
2. Careful reading to understand the passage better.
3. Discussion to help the students understand what they have learned.
Teaching aids
A tape recorder and a multimedia.
Teaching procedures and ways
Step I Greetings and Lead-in
Greet the Ss as usual and get them review what they have talked about in last period.
T: As we all know, advertisements are playing an important part in our daily life. Some ads are used to sell products or services. Others are used to make people aware of the needs of others and the dangers around them. Today we are going to read an article posted on the school website, which will give us some detailed information about ads.
(In this step, the teacher may also play a game with students. First, pretend you need something or some service, and let students give you some choices. Students are required to say some words that the ads use to attract the customers’ attention. They are allowed to use Chinese. This activity will arouse students’interest in learning about ads.)
Step 2 Fast reading
T: Now I will play the tape for you to listen to, and after listening, you should answer three questions:
1. What do ads try to persuade people to do?
2. What does PSAs stand for?
3. What are PSAs aim to do?
So keep these questions in mind while you are listening. Make some notes if you like.
After listening to the tape,
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