创新型市场营销人才培养探索.pdfVIP

2011 Academic and Teaching Seminar on Electronic Information Sciences of Higher Vocational Education (2011SEHVE) Research on Cultivation of Creative Marketing Talents Di KANG, Cehong FU Department of Information management, Hainan College of Software Technology, Qionghai, Hainan, China, 571400 Abstract: Work-integrated learning is an obvious feature of talent cultivation mode taken by higher voca- tional schools. The mode of work-integrated learning takes improvement of students’ comprehensive quality and employment-obtaining competitive ability as its goal, shows a new vocational-education concept, namely, taking service as its purpose, employment obtaining as its guidance and ability improvement as its core, and is the direction of vocational-education reform in new situations. The mode is useful for realization of win-win between schools, enterprises and students. This is the best mode of cultivating creative talents with vocational-education. Therefore, research into Work-integrated learning Training Mode is very meaningful. The article has simply probed into the marketing professional to carry out Work-integrated learning Training Mode of general ideas, specific practices, achievements, make a simple study. Keywords: marketing; work-integrated learning; talent cultivation 创新型市场营销人才培养探索 康迪，符策红 海南软件职业技术学院信息管理系，琼海，海南，571400 摘 要：工学结合是高职院校人才培养模式的显著特征，工学结合教育模式以提高学生的综合素质和 就业竞争力为目标，体现了“以服务为宗旨，以就业为导向，以能力培养为核心”的职业教育新理念， 是新形势下职业教育改革的方向，能够实现学校、企业和学生的“共赢”，这是职业教育培养创新型 人才的最佳模式。因此，研究工学结合人才培养模式是很有意义的。本文就市场营销专业开展“工学 结合”人才培养模式的总体思路、具体实践、取得的成效，作一个简单探讨。 关键词：市场营销；工学结合；人才培养 1 引言 界合作教育协会的解释是：“将课堂上的学习与工作