外国语本科毕业论文-成都旅游定位和发展对策.doc

成都旅游定位和发展对策 The Orientation and Countermeasures for the Tourism Development of Chengdu Bai Jie Under the Supervision of Wei Xingcai School of Foreign Languages and Literatures Panzhihua University May 2006 Contents Abstract……………………………………………………………………………………Ⅰ Key words……………………………………………………………………………………I 摘要……………………………………………………………………………………………Ⅱ 关键词…………………………………………………………………………………………Ⅱ Introduction………………………………………………………………………………1 I. Overall Orientation Problem about the Traveling Image2 A. The Basic Principle of the City Traveling Orientation…………………………2 B. The Travel Orientation of Chengdu………………………………………………3 a. Making Chengdu a Worldwide-known Historical and Cultural Traveling City……………………………………………………………………………………3 b. The Reasons…………………………………………………………………………3 a). Chengdu Having a Long History……………………………………………3 b). Chengdu Having an Enriching Culture……………………………………5 c). The Interests of the Tourists…………………………………………………7 II. The Characteristics of Cultural Travel Resources…………………………………7 A. The Historical and Cultural Resources Have Obvious Historical Phase……7 B. The Historical and Cultural Resources are Abundant…………………………8 C. The Historical and Cultural Resources Have High Celebrity…………………8 III. The Existing Problems and Countermeasures………………………………………9 A. The First Problem and Its Countermeasure………………………………………9 a. There are So Many Scenic Spots, but They Spread widely and Do not as a Whole………………………………………………………………………………9 b. The Countermeasure………………………………………………………………9 B. The Second Problem and Its Countermeasure…………………………………10 a. The Historical Landscapes of Chengdu Lack the Material Carrier to Manifest…………………………………………………………………………10 b. The Countermeasure……………………………………………………………10 IV. The Development Measures of Historical and Cultural Traveling……………11 A. Enhancing the Plan and Research of Historical and Cultural Traveling……11 B. Strengthening the Development of the Souvenir with Local Feature………11 C. Establishing a Symbol Recognition System of the Famous Historical and Cultura