广告的历史及发展1.pptVIP

* PartⅠ. The History and Development of Advertising Content 姓名：孙叶 学号：200960130313 Definition Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand the Earliest Advertisement： Time: 1000BC Where：The ancient Egyptian looked for a runaway slave ; How：Written on parchment ads(牛皮纸） Now：It is showed in