知识管理的IT实现IM知识管理解决方案_精品.pptVIP

大学生手机消费调查报告 Confidentiality/date line: 13pt Arial Regular, whiteMaximum length: 1 line Information separated by vertical strokes,with two spaces on either side Disclaimer information may also be appear in this area. Place flush left, aligned at bottom, 8-10pt Arial Regular, white Indications in green = Live content Indications in white = Edit in master Indications in blue = Locked elements Indications in black = Optional elements Copyright: 10pt ArialRegular, white * 摘要： 本调查旨在通过对大学生手机消费情况的调查，探讨影响当代大学生购买决策的因素。通过分析得出结论：影响大学生购买手机决策的因素主要分为两个方面：第一，外显因素，即手机本身特点（外观、质量、价格）；第二，潜在因素，即品牌（公司形象