商务英语管理学课件1.pptVIP

Management lauralanmei@163.com Who am I? 兰梅 Laura 2007 BA in English and Business Administration 2010 MA in Business English Being involved in 2008 Olympic Games, Interpretations, PR and Education Email:lauralanmei@163.com Requirements Participation Assignments: report and team work Class Performance Final test References 《管理沟通---理念与技能》，魏江。科学出版社，2001。 The Complete Idiots Guide to MBA Basics, Tom Gorman. Guide to Managerial Communication, Mary Munter. 5th Edition, Tsing Hua University Press, 2002. Better Management: Best Management: I Introduction to Management Why to learn Management? What does a manager do? defines the work plans the work assists the work assesses the work What titles do managers have in organizations? CEO Sales Managers, HR Managers, Department Managers... Supervisors Blue collar The Six Business Principles Every Manager Must Know Value for customers Organization Competitive advantage Control Profitability Ethical practices Value: What cumtomers pay for? goods or services McDonalds Organization: Goals and Resources Resources: human, material and financial resources Structure: the way a company or department is organized. Competitive Advantage: The Winners Edge better than other companies in certain fields: wider selection of products,rock-bottom prices, high quality, great service, enjoyment of luxury goods. Control: never having to say you lost it controls ensure that the right manager know whats going on at all times. information about the resources process control: manufacturing, hiring, purchasing... Profitability: You gotta have it A business is set up to make money---earn a profit---on its operation. making profit break even bankrupt Ethical practices Business scandals: securities fraud, insider trading, illegal transactions, improper accounting procedures Reasons: postion of trust opportunity standards What makes a good manager? A business--and its managers must create a specific kind of value for customers.